Corporate Identity:
United Way – Twin Cities

STRATEGY : “Showcases the ‘Agenda for Lasting Change’ and why United Way is the very best investment for charitable dollars.” Video suitable with or without a presenter or intro.

RESULTS : “Fantastic.” Award Winning.

Point of Purchase:
Rainbow Play Systems

OPPORTUNITY : Launch a brand campaign to coincide with new product launches

STRATEGY : Create an emotional hook with video of real kids in real locations enjoying Rainbow Swingsets

RESULTS : “Yielded a “double digit increase in return traffic despite an economic slowdown.”

Experiential: Consumer Venue:
Trojan Condoms

OPPORTUNITY : “Evolve” was an effort to educate audiences about Sexually Transmitted Infections (STI). “Pleasurevator” was simply about sexual pleasure. Both used blatant, unapologetic entertainment about prophylactics — a taboo subject which is therefore very popular.

RESULTS : 450,000 viewers. “The audience loves it, the boss loves it, everyone loves it!”

Webvideo | POS | POP …
Creative Water Solutions

OPPORTUNITY : A real commercial pool had great results from using Creative Water Solution’s natural product.

STRATEGY : Show real people enjoying real results of low chlorine at a real pool.

RESULT : “Fantastic.” The most watched video at the site

Testimonial Sales Support:
VR-MAX Travelers Insurance

OPPORTUNITY : VR-MAX helped Fallon Worldwide and Travelers achieve their goal to make theirs one of the world’s most recognized logos in the world. This sales support video helped VR-MAX explain the technology, the artwork, and its effectiveness.

RESULTS : “Finally we have a way of showing all our interactive artworks, and the reactions they illicit.”

Sales Meeting Entertainment:
Land O’Lakes

OPPORTUNITY :Create entertaining, motivational presentations for the national sales meeting.”

RESULTS : “Dairy Wars” was such a hit, it was played over and over again at their national sales meeting. An award winning, over-the-top parody using hand-held dolls, and starring a famous wrestler-turned-Governor. // “Explosive Growth.” In pre-terrorist times, “blowing things up” (especially your competitors products) was hilarious.

Identity Video:
Iowa State University

OPPORTUNITY : Create a video to showcase Iowa State University’s CAVE and other high-technology programs to prospective students and potential clients.

Product Introduction:
Stratasys/Dimension Division

OPPORTUNITY : Create a video production to introduce Stratasys/Dimension’s new “desktop” 3D printer. Award Winning.

Sales Support | Slow Motion Test:
St. Gobain – Vetrotech

OPPORTUNITY : Demonstrate Vetrotech’s “hurricane resistant” glass with slo-mo video production of tests where 2×4’s were shot from cannons into the glass.

Sales Support | Identity Video:
Grace Lodge Assisted Living

OPPORTUNITY : Compete with high-profile national Assisted Living chains who use expensive corporate videos to sell their services.

STRATEGY : Own the “local” position by creating an inexpensive but emotional, testimonial-driven video featuring local families.

Sales Support: Trade Shows:
Ecolab

OPPORTUNITY : At the World Wide Food show, Ecolab Food & Beverage wanted to showcase their extensive capabilities in a way that reflected their leadership in the market.

STRATEGY : Use motion capture to engage trade show passers-by to draw them into a portable fulldome (portable Omni Theater).

RESULTS : The award winning video not only wowed them at the Trade Show, but because Sinard productions “shoot once and use everywhere,” they were able to use the video for sales promotions.