by Flo Nelson | Apr 13, 2017 | Articles, Thoughts
gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t...
by Flo Nelson | Feb 24, 2015 | Articles, Thoughts
Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000...
by Flo Nelson | Feb 17, 2015 | Articles, Thoughts, Uncategorized
“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own NAICS code. But today we’re focusing on the second of the three quotes, below. I heard these at an...
by Flo Nelson | Feb 10, 2015 | Articles, News, Thoughts, Tips
“’There are three kinds of lies: lies, damned lies, and statistics.'” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was...
