by Flo Nelson | Nov 7, 2016 | Articles, Thoughts, Tips
Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
by Flo Nelson | Nov 7, 2016 | Articles
Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings...
by Flo Nelson | Nov 7, 2016 | Articles
Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on...
by Flo Nelson | Feb 23, 2010 | Thoughts
Sales and Marketing are not the same The Sales team and Marketing team both start off from the same places – product or service FAB, audience definitions, strategy and leads – but they diverge from there. Marketers pick the appropriate medium to drive Attention,...
