Doing Mobile Media Right

Doing Mobile Media Right

When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business,...
Innovators

Innovators

Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could...
Facebook: Put Your Customers to Work for You

Facebook: Put Your Customers to Work for You

Have a good business? Do your customers/clients like your products or services? Then put them to work for you. Your Facebook fans – people who like your business enough to sign up as a “fan” – will be happy to tell others about your services....