Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

Sales and Marketing are not the same The Sales team and Marketing team both start off from the same places – product or service FAB, audience definitions, strategy and leads – but they diverge from there. Marketers pick the appropriate medium to drive Attention,...
Innovators

Innovators

Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could...
Welcome to Our Blog

Welcome to Our Blog

I say “our” because in my 30+ years in business, and three careers (Journalism, Music Video Production and Marketing) I’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just...