by Flo Nelson | Apr 13, 2017 | Articles, Thoughts
gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t...
by Flo Nelson | Apr 23, 2015 | Articles, Thoughts
The entire job of marketing is to put brand and position in harmony. Without that harmony, there is “brand” separate from “position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin...
by Flo Nelson | Apr 8, 2015 | Articles, News, Thoughts, Tips
81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don’t own neither. One in five have no other internet access.– Pew Research, 2019 It’s going on 5 years since Google announced that its new searches would favor...
by Flo Nelson | Feb 10, 2015 | Articles, News, Thoughts, Tips
“’There are three kinds of lies: lies, damned lies, and statistics.'” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was...
by Flo Nelson | Dec 2, 2014 | Articles, News, Thoughts, Tips
When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business,...
