Marketing Fundamentals Archives - Page 2 of 2 - Sinard Marketing

Marketing Research Counts. Check Your Source. Part 2 of 3

Marketing Research Counts. Check Your Source. Part 2 of 3

by Flo Nelson | Feb 17, 2015 | Articles, Thoughts, Uncategorized

“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own NAICS code. But today we’re focusing on the second of the three quotes, below. I heard these at an...

It’s All About Sales (not about you).

It’s All About Sales (not about you).

by Flo Nelson | Jan 8, 2013 | Articles, Thoughts, Tips

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I...