by Flo Nelson | Nov 7, 2016 | Articles, Thoughts, Tips
Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
by Flo Nelson | Nov 7, 2016 | Articles
Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings...
by Flo Nelson | Nov 7, 2016 | Articles
Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on...
by Flo Nelson | Dec 2, 2014 | Articles, News, Thoughts, Tips
When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business,...
by Flo Nelson | Aug 5, 2014 | Articles
There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune,...
