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Marketing Research Counts. Check Your Source. Part 3 of 3

Marketing Research Counts. Check Your Source. Part 3 of 3

by Flo Nelson | Feb 24, 2015 | Articles, Thoughts

Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Aug 5, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune,...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Jul 29, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 3: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Jul 22, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn’t (or doesn’t?) need...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 2: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Jul 11, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and...
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