by Flo Nelson | Apr 13, 2017 | Articles, Thoughts
gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t... 
by Flo Nelson | Mar 29, 2017 | Articles, Thoughts, Tips
Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon. In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the...