It’s All About Sales (not about you).

It’s All About Sales (not about you).

by | Jan 8, 2013 | Articles, Thoughts, Tips

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I...