by Flo Nelson | Mar 2, 2015 | Articles, Thoughts
God Bless you Mister Spock. And God Bless all of you who paid tribute. Because you aren’t simply paying tribute to a SciFi character. You’re extending the hopes and dreams of a generation that were very young when Sputnik panicked the entire United States into paying...
by Flo Nelson | Jul 1, 2014 | Articles, Thoughts
There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were...
by Flo Nelson | Jan 8, 2013 | Articles, Thoughts, Tips
One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I...
