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Cost Effective Marketing for Small and Micro Businesses – Part 3

Cost Effective Marketing for Small and Micro Businesses – Part 3

by Flo Nelson | Nov 7, 2016 | Articles, Thoughts, Tips

Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
Cost Effective Marketing for Small and Micro Businesses – Part 2

Cost Effective Marketing for Small and Micro Businesses – Part 2

by Flo Nelson | Nov 7, 2016 | Articles

Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings...
Cost Effective Marketing for Small and Micro Businesses – Part 1

Cost Effective Marketing for Small and Micro Businesses – Part 1

by Flo Nelson | Nov 7, 2016 | Articles

Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Aug 5, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. – John Steinbeck MORE DIMES, Part 5 of 5 IV. Economic Models In an infamous confrontation, Sam Zell, then the [then] new owner of the Chicago Tribune,...
More Dimes Part 5 of 5: Monetizing Journalism in the Early 21st Century

More Dimes Part 4: Monetizing Journalism in the Early 21st Century

by Flo Nelson | Jul 29, 2014 | Articles

There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. — John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that “The news...
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