Craig Sinard, CMO TO GO
I research your competitors, your client beliefs, relevant trends, and either discover or create a unique value proposition: a truth you can say that your competition can’t.
At Ecolab, where I was an on-staff manager, the marketing emphasis was never trendy, it was – first, second and last – on closing the sale, on profit. At Target, where I freelanced for 15 years, it was – first, second and last – all about trends, all about the brand.
I have learned from them and over one hundred others. I’d be happy to share what I’ve learned with you.