Craig Sinard, CMO TO GO
Marketing Process
As a small business marketing consultant, chief marketing officer, or CMO To Go, I put what you want to say in harmony with what buyers want to hear, and then increase your visibility.
“Start with research; assume nothing.”
I research your competitors, your client beliefs, relevant trends, and either discover or create a unique value proposition: a truth you can say that your competition can’t.
“Creativity is the last legal means of gaining an unfair advantage over the competition.”
Is your creative gaining traction? Could it be better? How? We’ll work together to create an effective look and feel, and gain visibility through cost-effective tactics: brand-optimized SEO (Search Engine Optimization), PPC (Pay-per-click Advertising), Trade Shows, Facebook – wherever your buyers live. And we’ll do this by hiring brilliant individual creatives – not expensive agencies – who you can afford.
“Brilliant execution without brilliant strategy is irrelevant, but brilliant strategy without brilliant execution is invisible.”
At Ecolab, where I was an on-staff manager, the marketing emphasis was never trendy, it was – first, second and last – on closing the sale, on profit. At Target, where I freelanced for 15 years, it was – first, second and last – all about trends, all about the brand.
I have learned from them and over one hundred others. I’d be happy to share what I’ve learned with you.
Quotations from “Juicing the Orange” – Fred Senn & Pat Fallon