Have a good business? Do your customers/clients like your products or services? Then put them to work for you.

Your Facebook fans – people who like your business enough to sign up as a “fan” – will be happy to tell others about your services. You probably won’t even need to ask for testimonials.

If you haven’t ventured into Facebook yet, set up a personal account, learn a little about how it works and then create a business page. Ask your friends and your current clients or customers to become fans of your business page. Satisfied customers will start referring their Facebook friends to your page.

The basics are that simple – word of mouth made (relatively) easy.

Is spending time and energy on Facebook worth it? Here’s Facebook’s latest stats*:

  • More than 300 million active users
  • 50% of active users log on to Facebook in any given day
  • The fastest growing demographic is those 35 years old and older

You decide.

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*[Source: http://www.new.facebook.com/press/info.php?statistics]