by Flo Nelson | Mar 29, 2017 | Articles, Thoughts, Tips
Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon. In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the...
by Flo Nelson | Nov 7, 2016 | Articles, Thoughts, Tips
Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
by Flo Nelson | Apr 8, 2015 | Articles, News, Thoughts, Tips
81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don’t own neither. One in five have no other internet access.– Pew Research, 2019 It’s going on 5 years since Google announced that its new searches would favor...
by Flo Nelson | Feb 10, 2015 | Articles, News, Thoughts, Tips
“’There are three kinds of lies: lies, damned lies, and statistics.'” Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was...
by Flo Nelson | Jan 6, 2015 | Articles, News, Thoughts, Tips
A client of ours held a webinar using GoTo Meeting, and was unaware that there is a checkbox in the GoTo preferences that, by default, makes the resulting videos incompatible with world standards. Our client’s GoTo Meeting video could be played on her laptop, but...
by Flo Nelson | Dec 2, 2014 | Articles, News, Thoughts, Tips
When the American Press Institute posted a summary of their most recent Thought Leader Summit regarding mobile media and news, it was as though they were posting a guide to best practices for any business. After all, the business of journalism is a retail business,...
