by Flo Nelson | Apr 13, 2017 | Articles, Thoughts
gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick “the trivia contest was a gimmick to sell more newspapers” “Why Curved TVs Aren’t...
by Flo Nelson | Mar 29, 2017 | Articles, Thoughts, Tips
Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon. In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the...
by Flo Nelson | Nov 7, 2016 | Articles, Thoughts, Tips
Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
by Flo Nelson | Apr 23, 2015 | Articles, Thoughts
The entire job of marketing is to put brand and position in harmony. Without that harmony, there is “brand” separate from “position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin...
by Flo Nelson | Apr 8, 2015 | Articles, News, Thoughts, Tips
81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don’t own neither. One in five have no other internet access.– Pew Research, 2019 It’s going on 5 years since Google announced that its new searches would favor...
by Flo Nelson | Mar 10, 2015 | Articles, Thoughts
Note: This blog reviews a 2012 The Atlantic article. As of late 2019, they have published over 100 in-depth articles about Facebook. To those who live completely online, perhaps this blog might be your introduction to the deeper analysis available through mediated...
