Innovators

Innovators

Most marketers are aware of AIDA – Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA – it had my attention 10+ years ago. I have all the information about the iPhone a human could...
Facebook: Put Your Customers to Work for You

Facebook: Put Your Customers to Work for You

Have a good business? Do your customers/clients like your products or services? Then put them to work for you. Your Facebook fans – people who like your business enough to sign up as a “fan” – will be happy to tell others about your services....
Welcome to Our Blog

Welcome to Our Blog

I say “our” because in my 30+ years in business, and three careers (Journalism, Music Video Production and Marketing) I’ve amassed quite the cadre of key people; experienced people; talent vetted by clients and peers – not just...