Craig Sinard, CMO TO GO
Sinard Blog
It’s All About Sales (not about you).
One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation - the machete I need - to...
Innovators
Most marketers are aware of AIDA - Attention, Interest, Decision and Action. I, for instance, have been awaiting the iPhone since Apple invented the Newton PDA - it had my attention 10+ years ago. I have all the information about the iPhone a human could need. But I...
Facebook: Put Your Customers to Work for You
Have a good business? Do your customers/clients like your products or services? Then put them to work for you. Your Facebook fans - people who like your business enough to sign up as a "fan" - will be happy to tell others about your services. You probably won't even...
Welcome to Our Blog
I say "our" because in my 30+ years in business, and three careers (Journalism, Music Video Production and Marketing) I've amassed quite the cadre of key people; experienced people; talent vetted by clients and peers - not just "friends" we bumped into through...