Craig Sinard, CMO TO GO
Sinard Blog
More Dimes Part 4: Monetizing Journalism in the Early 21st Century
There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. -- John Steinbeck MORE DIMES, Part 4 of 5 IV. New, New Journalism A senior executive at the Minnesota Science Museum once lamented that "The news is not...
More Dimes Part 3: Monetizing Journalism in the Early 21st Century
There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. -- John Steinbeck MORE DIMES, Part 3 of 5 II. Capitalize on Trends: both strengths and weaknesses Perhaps it shouldn't (or doesn't?) need to be said, but...
More Dimes Part 2: Monetizing Journalism in the Early 21st Century
There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. -- John Steinbeck MORE DIMES, Part 2 of 5 I. Rule Number One: Draw audiences the way successful internet companies do. While uncomfortable, and...
More Dimes Part 1: Monetizing Journalism in the Early 21st Century
There is no lostness like that which comes to a man when a perfect and certain pattern has dissolved about him. -- John Steinbeck MORE DIMES, Part 1 of 5: Introduction Since the approach of the 21st century, the journalism industry, and to a certain extent, all print...
The IT Language Bubble
There isn't a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: "Underneath you find all messages for all domains that were permanently...
Explaining Social Media to Someone “From the 60’s”
It's 1967. You are in your 20's and you live in Chicago, New York or San Francisco. You want to know when the Grateful Dead, Quicksilver Messenger Service or Jefferson Airplane are coming to town; or what the Johnson Administration has said about the Vietnam Conflict....