Craig Sinard, CMO TO GO
Sinard Blog
Cost Effective Marketing for Small and Micro Businesses – Part 3
Introducing the Portfolio CMO, Part 3 of 3 Review: The last two blogs introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means, quite simply, Portfolio Career + CMO (Chief Marketing Officer) … a salaried...
Marketing Research Counts. Check Your Source. Part 1 of 3
“’There are three kinds of lies: lies, damned lies, and statistics.'" Mark Twain, attributing the line to Benjamin Disraeli. Not long ago I attended a lecture on video production and its effectiveness in supporting sales. The lecture was banal, but I was fascinated by...
Marketing Research Counts. Check Your Source. Part 2 of 3
“I only believe in statistics that I doctored myself” ― Winston S. Churchill Dubious statistics abound, of course. To the point one might think it has its own NAICS code. But today we're focusing on the second of the three quotes, below. I heard these at an otherwise...
Marketing Research Counts. Check Your Source. Part 3 of 3
Statistics are no substitute for judgment. – Henry Clay All three of the statistical claims bullet-pointed below were used in a lecture about how video production – online in particular – leads to increased sales. All three are false. ☞ “Visuals are processed 60,000...
Is 360 Video a Gimmick? (Does it Matter If It Works?)
gim·mick /ˈɡimik/ noun ☞ a trick or device intended to attract attention, publicity, or business ☞ synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; shtick "the trivia contest was a gimmick to sell more newspapers" “Why Curved TVs Aren’t Just Another...
Is 360º VR video (360 Degree Video) Really VR?
Anyone in advertising can tell you that the “name of the game” is to create a brand word or phrase that becomes popular jargon. In the United States, industry-defining success stories include the brand-name Kleenex, which is used almost universally instead of the...