Craig Sinard, CMO TO GO
Sinard Blog
Living Outside the Box
The phrase "thinking outside the box," as commonly used, is not only a cliche, it's an oxymoron; because few who have truly considered the meaning of the phrase, really want it. Thinking outside the box means thinking outside traditional normatives and mores. But...
Marketing & Sales: Siblings.
Sales and Marketing are not the same The Sales team and Marketing team both start off from the same places – product or service FAB, audience definitions, strategy and leads – but they diverge from there. Marketers pick the appropriate medium to drive Attention,...
Google Ups Mobile Rankings
81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don't own neither. One in five have no other internet access.– Pew Research, 2019 It's going on 5 years since Google announced that its new searches would favor mobile-friendly sites....
Brand Postion – An Oxymoron
The entire job of marketing is to put brand and position in harmony. Without that harmony, there is “brand" separate from "position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin by defining...
Cost Effective Marketing for Small and Micro Businesses – Part 1
Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on...
Cost Effective Marketing for Small and Micro Businesses – Part 2
Introducing the Portfolio CMO, Part 2 of 3 Review: The last blog, introduced the concept of the Portfolio CMO — a job title which “doesn’t exist” [at least before these blogs]. It means Portfolio Career + CMO (Chief Marketing Officer) … a salaried employee who brings...