The IT Language Bubble

The IT Language Bubble

There isn’t a software engineer or IT dude/dudette on earth who would have any trouble reading the next three sentences, taken from Spam Experts explanation of their Spam Quarantine overview: “Underneath you find all messages for all domains that were...
It’s All About Sales (not about you).

It’s All About Sales (not about you).

One of our favorite copywriters, Craig McNamara, wrote this brilliant short essay on successful writing back in 2009. Every time I get lost in a jungle of product or service features, I re-read it. It never fails to provide me the orientation – the machete I...