Living Outside the Box

Living Outside the Box

The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it. Thinking outside the box means thinking outside traditional normatives...
Marketing & Sales: Siblings.

Marketing & Sales: Siblings.

Sales and Marketing are not the same The Sales team and Marketing team both start off from the same places – product or service FAB, audience definitions, strategy and leads – but they diverge from there. Marketers pick the appropriate medium to drive Attention,...
Google Ups Mobile Rankings

Google Ups Mobile Rankings

81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don’t own neither. One in five have no other internet access.– Pew Research, 2019 It’s going on 5 years since Google announced that its new searches would favor...
Brand Postion – An Oxymoron

Brand Postion – An Oxymoron

The entire job of marketing is to put brand and position in harmony. Without that harmony, there is “brand” separate from “position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin...