by Flo Nelson | Oct 14, 2009 | Articles
The phrase “thinking outside the box,” as commonly used, is not only a cliche, it’s an oxymoron; because few who have truly considered the meaning of the phrase, really want it. Thinking outside the box means thinking outside traditional normatives...
by Flo Nelson | Feb 23, 2010 | Thoughts
Sales and Marketing are not the same The Sales team and Marketing team both start off from the same places – product or service FAB, audience definitions, strategy and leads – but they diverge from there. Marketers pick the appropriate medium to drive Attention,...
by Flo Nelson | Apr 8, 2015 | Articles, News, Thoughts, Tips
81% of all U.S. adults own a smartphone. 18% own a mobile (not smart) phone. Only 2% don’t own neither. One in five have no other internet access.– Pew Research, 2019 It’s going on 5 years since Google announced that its new searches would favor...
by Flo Nelson | Apr 23, 2015 | Articles, Thoughts
The entire job of marketing is to put brand and position in harmony. Without that harmony, there is “brand” separate from “position” — and no customer preference, no customer loyalty. — Craig Sinard Most often when I crate a marketing presentation, I begin...
by Flo Nelson | Nov 7, 2016 | Articles
Introducing the Portfolio CMO, Part 1 of 3 I am a Marketing Consultant, Marketing Generalist, and Portfolio CMO specializing in small and micro businesses. Unfortunately, one of my job titles — Portfolio CMO — doesn’t exist; not at Google, not at Linkedin, not on...
