Chief Marketing Officer (CMO) is, more or less, a Fortune 500 title. But today my focus is on small businesses (<$10MM). Here are examples of current successes:
Increase in Site Visitors
I performed basic R&D, then hired and managed a team that increased the web traffic of a small commodity distributor by 400%. They now have an editorial calendar for the first time.
Increase in Gross Revenue
I hired a researcher, then hired and managed a team to apply that research, resulting in a 15% increase in the bottom line of a large retail manufacturer with a national dealer network, during a down market.
Increase in Unique Visitors
I performed basic R&D, then hired and managed a team that increased the web traffic of a small luxury product retailer by 100% in under five months.
While I will never lose my Fortune 500 business discipline, small and start-up businesses require different thinking. After all, you don’t have a Fortune-sized budget. Well, you DO need a budget, but maybe spent just a little bit smarter, just a little more targeted, with just a little more patience. My clients have included: