Craig Sinard
CMO TO GO
A Small Business Marketing Consultant
You Can Afford
An “affordable” small business marketing consultant. Magic? No. It’s called part-time. A small business can draw upon my marketing expertise in small, effective, affordable increments, on a short-term or ongoing basis; on staff or as a consultant.
Chief Marketing Officer (CMO) is, more or less, a Fortune 500 title. But today my focus is on small businesses (<$10MM). Here are examples of current successes:
400%
Increase in Site Visitors
I performed basic R&D, then hired and managed a team that increased the web traffic of a small commodity distributor by 400%. They now have an editorial calendar for the first time.
15%
Increase in Gross Revenue
I hired a researcher, then hired and managed a team to apply that research, resulting in a 15% increase in the bottom line of a large retail manufacturer with a national dealer network, during a down market.
100%
Increase in Unique Visitors
I performed basic R&D, then hired and managed a team that increased the web traffic of a small luxury product retailer by 100% in under five months.
While I will never lose my Fortune 500 business discipline, small and start-up businesses require different thinking. After all, you don’t have a Fortune-sized budget. Well, you DO need a budget, but maybe spent just a little bit smarter, just a little more targeted, with just a little more patience. My clients have included:
“Before Craig Sinard joined us, we thought we knew what to say for sales and marketing. While we had much of it right, he showed us that our competitors were saying the same things. So he tapped into what make us different…things we’d hadn’t thought to say about ourselves.”
Much of what I do for my clients is confidential, such as analysis, marketing plans, SEO, etc. But some of it is out there in the marketplace. I’ve put samples of that here for your review. Enjoy.