USG: NeoCon
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client: date: |
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Project
“Pull traffic to our off-site location during our industry's most important trade show.”
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Strategy
“Our audience, architects and designers, are cutting edge in terms of their own technology. We wanted to use new media traditionally not seen in the construction materials industry, to set us apart from our competitors.”
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Results
“Awesome!” said USG’s Director of Marketing. "We drew the audience to our showroom where we were able to deliver a consistent message that married the way our audience thinks and with a quality delivery. A halo effect was that Sinard turned the VR-MAX presentation into a DVD that delivered the same quality message and differentiation of our product."
vr-max
