Rainbow Play Systems Retail Campaign
 |
client: date: |
-
Project
Move beyond selling product features to a brand positioning campaign.
-
Strategy
Develop a marketing position to be rolled out over a two-year period. Resolve channel conflict. Create a dealers’ website. Execute the new position in redesigned ads, in-store signage, DVD and catalog.
-
Results
“One dealer actually wept with joy,” when shown the new catalog, according to Rainbow’s CEO. Sinard’s work has yielded a “double digit increase in return traffic.”
Marketing
