Sinard Next Tech Case Studies Portfolio Visiondome/VRMAX About Us

Rainbow Playsystems Installation DVDs

images from orientation program

  • Project

    Create Instructional DVDs that guide buyers through the construction of their Rainbow playsystems. Condense two days worth of complex construction work into one hour videos that are easy enough for beginners to follow.

     

     

     

  • Strategy

    Connect the very people who design and build the playsystems with veteran technical writers and video professionals to elucidate the process, make it understandable to the layman, and create a program that’s easy to follow and looks great!

     

  • Results

    “Everyone that calls says ‘I would have never been able to do it without the instructional DVD. I put it in my laptop and take my laptop outside so I can watch each step before I do it.’”

    “The DVD was such a hit with customers, Rainbow used the original Costco version in their pitch to other Big Box stores – landing each one they pitched. Each, Sam’s Club, Toys R Us and Home Depot, has insisted the DVD be part of their package.”