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Pitney Bowes B2B Ad Campaign

Rainbow Play Systems

client:
Pitney Bowes

date:
1999

  • Project

    Need to increase awareness of product in a category new to Pitney Bowes.

     

     

     

  • Strategy

    Increase awareness through a Direct Mail and Ad campaign. Created unique logo and reached business customers with an innovative direct mail piece.

     

  • Results

    The direct mail efforts increased web traffic 300%.  The ads created a “significant increase in mind share.” “As always, you guys do just such a wonderful job,” said the project lead for PB.