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General Mills

images from General Mills branding materials

client:
General Mills

date:
1998

  • Project

    Protect the General Mills brand by making the 50-page manual of brand and logo specifications more user-friendly.

     

     

     

  • Strategy

    Turn the manual into a searchable CD. Take existing Quark files, add our award-winning Interactive design and illustration associate Michael Johnston, stir gently.

     

  • Results

    General Mills was delighted. As an added bonus, viewers can watch Betty Crocker morph and evolve through generations of stylish service.