Stratasys/Dimension DVD, CD and Website
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Project
Introduce new products and a new technology to a highly competitive Rapid Prototyping marketplace.
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Strategy
Focus on features and user ROI via interactive media—first via CD, then DVD, then Flash “ads” at their website.
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Results
The CD won an Axiom Award for interactive excellence. And our DVD led the Director of Marketing to say, “Our CD was great, but this is even better.” We added video to the Website in 2007.
Marketing
