BEFORE AND AFTER: Dimension 3D Printing website
THE CHALLENGE
Dimension Printing, creators of the world’s leading 3D printer, asked Sinard to makeover their feature-driven website with an eye towards capturing new business from three well-defined audiences.
THE SOLUTION
Sinard developed an eye-catching new site with clear paths for each audience, using case studies, benefit-driven copy, product video and photos and interactive tools that build a compelling argument for sales.
Here are the highlights of our strategy for the brand new Dimensionprinting.com.
- Clarify navigation by adding clear portals for separate audiences
- Create customized content targeted to core markets
- Devise arresting new layouts with strong visual focus and product imagery that highlights branding and positioning
- Produce engaging web videos that add excitement to pages while showcasing product benefits
- Develop interactive selection tool that deftly matches audience with appropriate product
- Optimize copy for SEO while emphasizing consumer benefits
- Add News page to provide company and product updates while helping SEO
Before and After
[Click images for larger image - mouse over large image to view slideshow controls.]
HOMEPAGE Before
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HOMEPAGE After
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APPLICATIONS PAGE Before
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APPLICATIONS PAGE After
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CASE STUDY Before
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CASE STUDY After
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NEW INTERACTIVE SELECTION GUIDE
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NEW AUDIENCE PAGE
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