Creative Water Solutions Website

Project

Create a website that sells a breakthrough natural spa and pool product to consumers wary of “green” gimmicks and skeptical of new innovations.
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Strategy

Use testimonial videos and hard science to assuage the customers’ skepticism, and use emotional, benefit-driven copy to bring them to the shopping cart – all while re-using existing video and graphics to keep the budget down.
Results

We had a very challenging, complicated story. Sinard has good listening skills and knew how to draw the information out of us. They've made our story flow simply and elegantly. I have recommended them to other companies and am looking forward to our partnership with them. I'm very confident that Sinard will continue to supply us with the expertise and the quality that we need, as our product evolves, as the marketplace evolves, and as our needs evolve as a company.
before & after >

Marketing