Creative Water Solutions DVD and Trade Show Materials
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client: date: |
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Project
Help a start-up company explain its radically new concept for pool and spa water conditioning.
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Strategy
A DVD that combines elements of sales and training. Current and prospective dealer representatives learn why the product works and how to use it. A sample-size giveaway lets people experience the product first-hand.
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Results
“The sales reps love it,” reports the client. “The DVD provided our independent representatives with a tool to deliver our message in a consistent way, without asking them to immerse themselves in our product.”
Marketing
