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Arista Laboratories

Position, Campaign and Tactics

ads, dvds from Arista project

  • Project

    Help a new, niche-tech company establish credibility and reputation.

     

     

     

  • Strategy

    Position their services, develop a brand identity and execute the brand through a succinct tag line, highly effective ads and DVD.

     

     

  • Results

    In 2003, Arista’s president told us, “What you did was so much better than what I had in mind. That’s why I don’t work with just anyone.” In 2006, Arista’s president said, “Arista was still trying to catch up with inquiries a year later.”